PUBLIC RELATIONS

Develop and maintain strong relationships with key stakeholders, including customers, partners, investors, and community members. Create targeted communications to keep them informed, engaged, and supportive of your organization.

GOVERNMENT RELATIONS

Presenting the brand to the government with regard to the fulfilment of policies like CSR, fair competition, consumer protection, employee protection etc.

PR STRATERGY

Develop and execute comprehensive PR strategies that align with the organization for overall business goals and objectives. Identify key target audiences and tailor communication plans to effectively reach and engage them.

MEDIA STRATERGY

Cultivate and maintain relationships with media outlets, journalists, bloggers, and influencers. Proactively pitch stories and news releases to secure positive media coverage. Act as a primary point of contact for media inquiries and facilitate interviews and press conferences

CONTENT CREATION

Create persuasive and engaging written materials, including press releases, media kits, speeches, articles, blog posts, and social media content. To ensure all content aligns with our brand voice, key messages, and target audience preferences.

CRISIS MANAGEMENT

Develop and implement crisis communication strategies to effectively address and manage potential reputational issues or negative situations. Act as a spokesperson during crises, providing timely and accurate information to the media and the public.

BRAND MESSAGING

Craft and refine key brand messages and narratives that accurately represent the organization's mission, values, and achievements. To ensure consistent messaging across all PR channels and communications.

THOUGHT LEADERSHIP

Establishment company and key executives as industry thought leaders. Identify opportunities for speaking engagements, conference participation, and guest contributions to industry publications. Develop compelling thought leadership content to position the organization as an authority in the field.

MONITORING AND ANALYSIS

Monitor media coverage, industry trends, and public sentiment related to the organization and its competitors. Conduct analysis and prepare reports to evaluate the effectiveness of PR campaigns and initiatives. Provide actionable insights and recommendations for continuous improvement.

INDUSTRY AND REGULATORY COMPLIANCE

Staying updated on industry regulations, ethical guidelines, and best practices related to PR and communications. Ensure all PR activities comply with legal and ethical standards

CROSS-FUNCTIONAL COLLABORATION

Collaborate closely with marketing, social media, and internal communications teams to ensure consistent messaging and integrated PR efforts. Coordinate PR activities with other stakeholders to support product launches, events, and company initiatives.

CORPORATE SOCIAL RESPONSIBILITY

The organization develops and implements a comprehensive CSR strategy, collaborating with external partners and internal teams. It assesses social and environmental impacts, monitors performance, and adheres to ethical guidelines. Employee engagement and stakeholder communication are key priorities

CORPORATE SOCIAL INVESTMENT

The primary responsibility is to overseeing and implementing the Organization social investment, humanitarian, government and charitable initiatives. The Organization will develop and implement a corporate social investment plan of action based on the company’s CSI policy, strategy and commitments towards the creation of a sustainable future.